In a decisive move signaling a major strategic shift from technological innovation to aggressive global commercialization, 6P Color, Inc. has officially named Bob Scaglione its new Chief Executive Officer. The appointment is part of a deliberate, board-led succession plan that also sees former CEO John Vilade transition to the role of Vice Chairman on the company’s board, ensuring a seamless transfer of leadership and institutional knowledge. This carefully orchestrated change comes as the company pivots from a multi-year phase of intensive platform development to a new era focused on market expansion, widespread adoption, and cementing its advanced color technology as an indispensable standard across the global display ecosystem. Scaglione, an industry veteran with a deep background in driving growth, is now tasked with converting the company’s market-ready platform and recent industry momentum into tangible, long-term commercial success, heralding a new chapter for the color technology pioneer.
A Strategic Pivot from Innovation to Commercialization
The leadership change is a direct reflection of 6P Color’s carefully planned corporate evolution from a developer-centric organization into a market-facing enterprise. Under the stewardship of John Vilade and Chief Technology Officer Dr. Matt Brantley, the company successfully navigated a critical and intensive multi-year period focused on platform development. During this foundational phase, the team established a formidable base for future growth, building a robust and scalable technical architecture, securing a strong portfolio of intellectual property, and instilling a culture of operational discipline. This relentless focus on innovation culminated in the creation of a market-ready platform, one that has already garnered initial credibility and demonstrated its transformative potential within the industry. Having built this solid technological groundwork, the company has now reached a natural inflection point where the primary strategic objective must transition from invention to widespread deployment and revenue generation on a global scale.
With its core technological assets now fully realized and validated, 6P Color is decisively shifting its strategic priorities toward large-scale commercialization through a comprehensive, partner-driven model. The new directive is to scale its platform across the entire display and projection ecosystem, moving beyond internal development to focus on external integration and adoption. This ambitious strategy involves forging deep collaborations with a wide range of industry players, including Tier-1 Original Equipment Manufacturers (OEMs), leading display and chipset manufacturers, influential Hollywood creators, and major streaming services. The ultimate goal of this ecosystem-wide engagement is to establish 6P Color’s Full Color Range™ technology as the undisputed global standard for color management. This pivot represents a fundamental change in the company’s business focus, requiring a leader with a proven track record not just in technology, but in building markets, forging strategic alliances, and executing complex commercialization strategies on a global stage.
The Right Leader for the Next Chapter
Bob Scaglione emerges as the ideal executive to spearhead this new commercial charge, bringing a perfectly tailored blend of internal experience and extensive industry acumen. His appointment is an internal promotion from his previous role as Executive Vice President of Business Development, where he was already the primary architect of the company’s partnership strategy. In this capacity, Scaglione was instrumental in translating 6P Color’s complex technology into tangible industry traction, successfully building foundational relationships with key display manufacturers, platform integrators, and chipset partners. He demonstrated a unique ability to align the company’s advanced capabilities with the practical requirements for large-scale deployment, effectively laying the groundwork for the very commercialization phase he will now lead. His deep involvement in these initial stages provides him with unparalleled insight into the platform’s potential and the strategic nuances required to achieve widespread market penetration, ensuring immediate and impactful leadership from day one.
Scaglione’s qualifications are further solidified by more than two decades of senior leadership experience across the display and media technology sectors, which provides him with an invaluable network and a profound understanding of market dynamics. His tenure as Chief Marketing Officer at Sharp Electronics (USA) is particularly noteworthy, as he led a global brand transformation, managed complex strategic messaging, and cultivated critical relationships across the entire display ecosystem, strengthening Sharp’s position with both manufacturers and retailers. Following his time at Sharp, he held senior roles focused on growth and technology-enabled commercialization at Ziff Davis and OwnerIQ and founded his own advisory firm, CMO Connections LLC. This background showcases a consistent “execution mindset” geared toward driving market adoption and revenue. In his own words, Scaglione’s immediate focus is on “expanding OEM partnerships, strengthening our ecosystem, and making Full Color Range™ the global standard for color management,” a mandate that directly continues and accelerates the critical work he has already begun.
Building on a Foundation of Momentum
The timing of this leadership transition was strategically aligned with the significant momentum the company had recently generated, particularly from its successful showcase at the Consumer Electronics Show (CES). At the event, 6P Color demonstrated its revolutionary technologies, including its colorimetric, AI- and machine-learning-driven color management system, its multi-primary display capabilities, and its enterprise and personalization solutions. This showcase generated substantial interest and actively engaged numerous emerging partners, creating a powerful wave of industry enthusiasm. The board’s decision to appoint Scaglione at this juncture was made to capitalize on this surge of interest, tasking him with converting the conversations and demonstrations from CES into formal partnerships and widespread adoption. This move harnessed the positive energy from the event and channeled it directly into a commercially focused leadership structure, providing a clear path from technological validation to market success. The unified message from the company’s leadership—from Chairman Allen Page to outgoing CEO John Vilade—underscored the confidence that Scaglione was the designated catalyst to realize the platform’s full potential, building upon the strong foundation of innovation and industry trust established by his predecessors.
