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Think of artificial intelligence as a palette with the entire shade spectrum of every color—offering unparalleled precision and efficiency for painting. However, even with this artistic arsenal at one’s fingertips, someone would still hire a professional artist to paint a portrait.
This illustrates the nuanced relationship between business and AI. As a solution designed to support the human workforce, many organizations have become privy to the power of leveraging AI tools like machine learning to bolster business processes holistically. So, which piece of the puzzle are the companies left behind missing?
Let’s take a look at the three hidden talents AI has tucked up its sleeve:
#1 AI as a Trend Forecaster
Today’s fast-paced business market demands accuracy when it comes to forecasting business trends. Staying ahead of the competitive curve requires a tool that can consistently propel processes forward, and traditional prediction methods are no longer cutting it. In its place, more companies have adopted AI offerings, like Google Trends, to handle the increasingly vast, complex, and dynamic data used to power modern operations.
TrendSpottr
For companies wanting to gain traction in a niche market, TrendSpottr is an AI solution that predicts emerging trends and viral content weeks before its peak. This platform also uncovers insights from sentiment analysis of trending topics, which helps digital marketers gauge the emotional reactions of their content. Additionally, users can use real-time monitoring and customizable alerts to keep close tabs on trending topics, hashtags, and content.
Google Trends
As an indispensable resource for unlocking public interest patterns, Google Trends empowers digital marketers to pinpoint the popularity of search queries. Its biggest selling point is Google’s ingenious approach to understanding and predicting audience activity. By leveraging search volume and comparative analysis, this platform enables users to identify interest through keywords. In turn, Google Trends can also transform this data into visualizations like charts and graphs to help digital marketers easily digest information.
Talk Walker
Backed by the power of AI, Talkwalker is a comprehensive social media analytics tool that monitors and analyzes conversations across social platforms. To foresee both local and global trends, this solution utilizes social listening to track brand mentions or keywords across online platforms, as well as in-depth analytics technology to measure campaign performance. Image, video, and influencer recognition through AI enables digital marketers to precisely identify when brand products are used in content and which creators can amplify brand messaging.
#2 AI as an Emotional Intelligence Expert
While deriving insights from data is a critical key to marketing success, the digital age of operations holds so much potential that businesses are pivoting AI strategies to support their most important asset: The people. As one of the most intrinsic traits guiding the human experience, appealing to emotions plays a significant role in elevating audience engagement. AI technology, like Natural Language Processing and computer vision, is advancing to detect, analyze, and interpret human emotions.
This process requires artificial intelligence to develop a keen sense of emotional intelligence through self-awareness, self-regulation, motivation, empathy, and social skills. To do so, this technology learns to mimic human emotions by collecting data from facial expressions and vocal intonations, analyzing it with machine learning algorithms, and developing a response based on the interpreted emotional state.
By detecting shifts in people’s emotions, such as frustration versus satisfaction, emotional AI can tailor how businesses react to different scenarios while fostering an empathetic and supportive stance. Additionally, emotional AI enables more personalized engagement by intuitively identifying how someone is feeling about a situation and offering specific recommendations or reassurance—thus easing the shopping experience.
#3 AI as a Creativity Catalyst
When it comes to innovating customer journeys, digital marketers are obligated to overcome obstacles—from concept to reality. Jumping through these hurdles, like financial constraints and subpar quality, requires a creative approach to conceptualizing, developing, and realizing ideas. AI has emerged as a champion in the creative crevices of the business world—offering ample opportunities for digital marketers to broaden their horizons of what’s possible.
AI has the unique ability to analyze expansive datasets and identify patterns, thereby holding the potential to provide new perspectives on prevalent problems. By pushing the boundaries of classic creativity through AI, digital marketers can expand into uncharted territories for their campaigns, content creation, and strategies.
For example, solutions like DALL-E, an image-generating AI model, take text prompts, such as a duck and a rabbit having a tea party, and create striking visuals that simulate the outcomes of next-level human creativity. From the perspective of David Eagleman, PhD, creative people absorb their surroundings, remix their perceptions, and then make original versions of what they’ve taken in. DALL-E mimics this process by taking in relevant descriptions, searching for associations, and then producing its own rendition of visuals.
As a tool to breathe new life into creative concepts—not a flat-out replacement for ideation—AI has the ability to redefine and democratize visual content creation and empower digital marketers to create a meaningful impact through their messaging. At the same time, AI technology can streamline and optimize the creative process by automating repetitive tasks. In turn, human talent can zone in on strategy, rather than mundane production operations.
Conclusion
Digital marketers are at a pivotal point when leveraging technological advancements, like artificial intelligence. The hidden talents of AI are peaking out of the sand for businesses across industries to scoop out for success. From predicting trends to catalyzing creativity, the power of AI models reverberates throughout all digital marketing processes to produce larger-than-life outcomes. But, it is much more than a simple operational tool, offering the potential to propel human capabilities and blur the lines of what’s possible for campaigns and initiatives.
As AI abilities continue to accelerate, organizations are still scratching the surface of what can be unlocked through this technology. Between automating tedious processes to deriving deeper insights, artificial intelligence positions digital marketers to evolve further and reshape their approaches to content creation by maintaining a strong balance between AI input and the innate human touch.
The key is to use AI advancements to empower people’s expertise, not replace it. The intersection of humanity and technology opens the door for the unique opportunity to foster greater precision, empathy, and innovation—freeing up valuable resources and boosting efficiency. In this way, the future of digital marketing success lies in the hands of those willing to harness the entirety of AI’s talents to deeply connect and resonate with audiences.