Signals moved through social feeds faster than media plans could catch them, and budget owners increasingly demanded creator programs that turned cultural spark into accountable sales within days, not quarters. Against this backdrop, RAD Amplify, the audience intelligence and creator marketing arm
A teller at a Kumasi branch texts a customer in Asante Twi, a reporter in Ho records an Ewe interview, and a fintech in Accra checks onboarding documents while a voice bot greets callers in Ga—each task looks routine until an AI system drops a tone mark, misreads a dialect, or invents a phrase that
Dashboards keep flashing green while production users report polished answers that misread context, drop crucial details, and push workflows toward the wrong outcome even as latency, throughput, and error budgets look pristine from the NOC screens. That disconnect has become the most expensive
Price, not perfection, became the sharpest instrument in the frontier-AI toolkit when DeepSeek-V4 landed, compressing costs to levels that forced procurement teams to reopen spreadsheets and redraw playbooks. The model’s open weights, one-million-token native context, and flexible hardware story
Laurent Giraid is a technologist steeped in the craft and consequences of AI. His work in machine learning and natural language processing intersects with ethics, which shows in how he thinks about data provenance, representation, and the human stakes of benchmarking. In this conversation, he walks
Consumers now expect mobile calls with crisp background effects, lag-free transcription, and expressive avatars that mirror every micro‑expression without stutter, yet the physics of thin devices and small batteries punish AI that surges beyond thermal headroom and drifts from steady frame budgets
